EOTO Project Blog Post By Zea Hirshberg For my EOTO project portion, I decided to research the background history of Netflix and its positive and negative effects. Netflix was founded all the way back in 1997 by Reed Hastings and Marc Randolph who also happens to be High Point University's current Entrepreneur in Residence. When the company was first starting out, it began as a DVD-by-mail subscription. It was one of a kind back in the day as it was the only DVD rental store that mailed its customers the DVD. This was ultimately became known as the "Netflix Rental" period and laid down the foundation for what the company became in later years. The rental period lasted from when the company was founded until sometime in early 2007 and was considered to be "phase one" of the company's growth. In late 2007, it evolved into phase two and turned into an online distribution which means instead of having the physical hard copies of movies and TV shows, they wer...